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View “Legal and Ethical Behavior in Marketing.” Discuss the business benefits of conducting ethical marketing activities and illustrate your ideas with a specific example. Discuss the potential consequences of unethical behavior and illustrate your ideas with a specific example. In replies to peers, provide additional examples illustrating benefits and consequences.
Watch the video “Digital Marketing.” Why is the company or brand website the “hub” of digital marketing communications? What are the potential consequences of creating digital marketing content on blogs, social media, online advertising, etc., without linking each to the “hub” website? Provide specific examples to illustrate your ideas. In replies to peers, discuss whether you agree or disagree with their assessment and explain why.