ALR310 Marketing Communication For Website Media Promotions : Essay Fountain


1. What did you do well as a group? List and briefly describe three strengths
2. What aspects of your group-work could be improved upon? List and briefly describe three


Budget for Mascara (Cosmetic) campaign for 12 weeks (3 months: Nov, Dec, and Feb)



Other Costs

Production Costs

Media Costs



1) Magazine

2) Radio


Nov, Dec, Feb














Web Advertising

1. YouTube

Nov- Feb












Direct Mail

1. Post Card

2. Brochure

Dec- September

















Sales Promotion

1. Competition

2. Posters


















Contingency @7%














Table: Promotional Budget 


(Source: Created by the Author)

The above budget template reflects that in order to promote the Mascara, the promotional costs would reach up to $1, 62,900 for three months. It has been observed that promotion cost through YouTube videos is comparatively lower than the other mediums. The maximum capital was invested in preparing and distributing brochures for the promotions. Hence, it can be observed that the company needs to pay attention towards website media promotions, which can help in saving the costs and gather more audience for establishing the brand value over the internet.

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