Analysis of Printed Advertisement In the printed advertisement by Maybelline New York, the makeup product advertised is targeted towards women. The advertised product, known as “The Eraser”, is to ensconce facial blemishes and wrinkles. Throughout the ad, one can find many target words and images that grasp the reader’s attention. These specific words, phrases, and images allow the reader to become conscious of their own flaws, therefore, attracting them to this product. The main attention grabbing word throughout this ad is “Eraser” the word eraser shows up numerous amounts of times within this ad.
The word eraser is paired with many other words, for example, “Erase fine lines” or “Erase age spots”. These words target the needs of different individuals at once, although it may not even be beneficial to one, it still attracts the viewer in a well effective manner. The actual image itself plays a large role as well; the main image is of an attractive young-looking female. The female in this image has a beautiful complexion; there are no flaws on her face whatsoever. This image is obviously used to manipulate the minds of the audience into thinking that this is what they will look like after using this product.
Another key phrase also used within this ad is “Instant Age Rewind”. Alone, these words are meaningless, but when placed together, it can create a deeper meaning. The interpretation of this “meaning” can differ for each individual, but most women take that phrase and interpret it as a product that will; make them look a lot younger INSTANTLY. When the fine print in this ad is read, which states, “Visual is a dramatization of actual product results”, one can truly realize that the ad is a hoax to manipulate individuals into purchasing this product.
Unfortunately, no one really knows whether this advertisement is accurate before the purchase of the actual item. In the printed advertisement by L’Oreal Paris, the makeup product advertised is targeted towards women. The advertised product, known as “Visible Lift”, is to ensconce facial blemishes and flaws. Throughout the ad, one can find many target words and images that grasp the reader’s attention. These specific words, phrases, and images allow the reader to become conscious of their own flaws, therefore, attracting them to this product. The main attention-grabbing phrase throughout this ad is “Anti-Aging” the phrase nti-aging or any other term used to relate to age repeats numerous amounts of times within this ad. In this ad, there is a large image of a model known as “Andie MacDowell”. Andie’s face in this image has no age spots, wrinkles, or any flaws on her face. This image is once again, the ideal image most women desire, a face with no flaws or blemishes. The strategies the creator’s of this ad use is very manipulative, besides images, the ad also contains “5 Proven Benefits” this truly is the pinnacle of the ad which allows the viewer to believe that this product is the ultimate product.
Although no one really has guaranteed that this product will definitely work, it still instills the image in one’s mind that this product will work miracles. Without any consideration or thought, one can easily determine that this product was “made for them”, correcting all of their facial problems. Which one cannot forget, this is all in “1 Luminous Makeup”. The parameters within this article do not really extend very far in trickery, but more manipulation of the mind. This ad makes itself look much more idealistic than what it really is.
The celebrity endorsement also adds a little more to the manipulation by allowing one to think, “If a celebrity says its good, then it must be good”. This ad is well crafted to fool the audience into thinking this makeup product is suitable for the targeted audience, consisting of mostly mid-aged females. Within the two printed newspaper advertisements, both of the makeup product ads used wording and images to sell their products to the consumer minds. Although both of the advertisements used images and wording to attract customers, the strategies used within the wording and imaging drastically differs from one another.
In the first advertisement from the Maybelline Company, the image and the words style differ form that of the L’Oreal Company. In the Maybelline ad, the word “eraser” is repeated many times on various parts of the ad. Whereas, on the L’Oreal ad, there are no repeating words or phrases. Both ads do contain an image of a woman with no facial blemishes or flaws, but the Maybelline image casts a woman whom looks much younger than the image of the L’Oreal ad. The Maybelline ad also strategically placed the words “Erase” on the parts of the face that wrinkle, have crow’s feet, and age spots.
Directing the attention of the audience to those targeted areas. Lastly, the L’Oreal ad has a celebrity endorsement where model “Andie MacDowell” claims that this product “Take Years Off”. Whereas, in the Maybelline ad there id a disclaimer on the bottom stating that the actual results may vary from the ones on the photo of the visual. Overall, both ads use similar and varying techniques to convey to the audience that the product they are selling is worthwhile.
Both ads to contain trickery, but the L’Oreal ad seems to have more trickery for not having any disclaimers in the fine print. The Maybelline ad has a better attention-grabbing style, when asked by random individuals, all of the individuals thought that the Maybelline product would be better for them. The marketing behind the Maybelline “Eraser” encompasses a much stronger attraction than L’Oreal’s “visible lift”. Revealing that portrayal has a large impact on the way individuals view a certain product.
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