Analysis of the Touristic Market of Singapore: Essay Fountain

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What does the touristic market look like for Singapore? This chapter focuses on the external environment of Singapore and what different areas of the country look like. There will also be a focus on what the touristic elements of Singapore are and whether Singapore is appropriate to offer as a touristic destination.

PESTLE Analysis


The Singapore parliament make use of the Westminster system. This system makes use of three different powers. The first is the parliament which makes laws. The executive then administers these laws and the judiciary interprets the laws in court. The parliament of Singapore has only one house and the members of the parliament are chosen through general elections. The prime minister is the head of the government (Parliament of Singapore, 2017). Singapore is well known for its low level of corruption with its ranking of 6th least corrupt country out in the world (Transparency international, 2018). This makes Singapore the least corrupt country in Asia. Singapore has been able to keep its country’s corruption at a low level by encouraging people to report acts of corruption and prosecuting them in court (Government of Singapore, 2018).

While Singapore has a very open political system there are still concerns about the state of free speech within the country. The government controls both print media and puts many rules on online media. Bloggers that post content on political issues can face persecutions on the account of posing a threat to morality, security, public order or racial and religious harmony. There are also many restrictions on the right of peaceful assembly (Human Rights Watch, 2017). The criminal justice system of Singapore is also still quite strict. Both the death penalty and corporal punishment are still enforced in Singapore. These types of punishments are often enforced for drug related crimes such as drug trafficking (Human Rights Watch, 2017). Singapore is one of the safest countries in the world ranking number 6 on the list of safest countries. Singapore scores low risk in several areas such as pickpocketing, mugging, scams and terrorism. It is considered a safe country for women to travel around. The only medium risk is for natural disasters as there is a risk for earthquakes, and strong weather due to the monsoon (Safe Around, n. d. ).

The Dutch ministry of foreign affairs considers Singapore a safe country to travel to but does advise travellers to abide the laws as there are heavy punishments for some offenses (Ministerie van Buitenlandse Zaken, 2018).


Singapore has rapidly grown from a low-income country to a high-income country in the years after it reached independence. As of 2017 Singapore had a gross national income of US$52,600 per capita, making it one of the wealthiest countries in Asia. One of the reasons for this rapid economic growth is that Singapore has created an environment in which it is easy to do business (The World Bank, 2018). Singapore ranks number two among 190 economies in respect to ease of doing business (World Bank Group, 2018). Tourism is a big contributor to the Singapore economy. In 2017 travel and tourism directly contributed to 4. 1% of total GDP. This number is expected to rise to 4. 4% by the year 2028. Travel and tourism also indirectly contributed to 323,000 jobs in 2017. International tourist arrivals have seen an increase since 2016. Singapore expects a number of 13,927,000 international tourist arrivals in 2018 (World Travel and Tourism Council, 2018).


With a population of 5. 6 million people Singapore is one of the least populous countries in Asia (Department of Statistics Singapore, 2018). Despite the small population, Singapore has one the most diverse cultural landscapes. The biggest ethnic group in Singapore are the Chinese which make up more than three quarters of the population. They are followed by the Malays, the Indians, and then several other small ethnic groups. Singapore is also known for its big expat community. The Singapore identity can be distinguished by its mix of western elements and Asian traditions (Lepoer, 1989). Business is an important part of the Singapore identity. The country does business with countries all over the world and has a large number of expats. This brings its own business etiquette with it.

The Singaporean business culture is a mix of both western and Asian elements. In Singapore small talk is important in any business meeting (Escape Artist, 2014). Unlike other countries in Asia it is common to shake hands as a greeting and you are expected to shake the hands of everyone present. Punctuality is also considered very important, being late is seen as disrespectful and can have consequences for business relations. It is expected to wear formal clothing when going to a business meeting. In Singapore it is better to be overdressed than underdressed (Fenton, 2012).


According to the World Economic Forum, Singapore is one of the most technologically advanced countries and within the top seven of the world’s most tech ready economies. Singapore ranked high on different indicators such as political and regulatory environment, business and innovation environment, and infrastructure. Figure 3 shows how Singapore scores higher than the high-income group average in almost all areas except affordability. This means that all aspects of Singapore’s technological environment are well developed but can be more expensive in comparison to other countries. This ranking shows Singapore’s ability to make use of technology to gain a more competitive position in the world. This has made Singapore an interesting place for investments in technology.


There are several rules and regulations that tourists should be aware of before entering Singapore. For stays shorter than 90 days Dutch citizens don’t need a visa. They do need to have a passport that is valid for another 6 months on the day of entry (Visumdienst, 2018). When in Singapore, tourists should follow certain rules. Singapore is one of the cleanest countries in the world, and it stays this way by having strict regulations on littering. You can be fined up to $300 for not properly disposing of small items and can even be brought to court for bigger items.

There are also strict rules on smoking. Smoking is prohibited in all indoor spaces open to the public and also some outdoor spaces such as pedestrian bridges, covered walkways and multipurpose halls. Singapore has very strict drug laws, for this reason tourists should not bring any drugs in to the country and not consume any drugs during their stay. Entering Singapore under the influence of drugs is also considered as drug position. Visitors should make sure to be cleared of any substances before they enter the country (VEYRA, n. d. ). Punishments for drug possession can be as high as the deaths penalty for large quantities (Amnesty International, 2017). EnvironmentalSingapore has a tropical climate with warm weather the whole year through. The climate in Singapore is very humid and has abundant rainfall. The wettest months are November and December which is caused by the monsoon. Temperatures are usually between 25 and 30 degrees Celsius. Singapore sees the most sunshine in February and March and the least in November and December (Meteorological Service Singapore, n. d. ).

There have been several threats to Singapore’s environment in the past decades. The rapid development of the country has had a big impact on bio-diversity, forest loss and carbon emissions. Many species of animals have become extinct and many of the remaining species are endangered (Forges, 2010). This state of the environment has caused Singapore to start taking actions in order to improve and protect their environment. The country has started to implement stricter regulations in order to improve the environment. These regulations are made to move people to recycle more and be more mindful of their trash. There will also be tougher vehicle pollution standards, in order to have less air pollution. Furthermore, starting in 2018 industrial companies must measure and report their greenhouse gas emissions according to internationally recognized standards.

The five A’s of Singapore

The five A’s of a destination is a framework that measures whether a destination has the characteristics to be attractive from a touristic viewpoint. In this chapter the five A’s of Singapore are described. AttractionsSingapore has an abundance of attractions to visit. There is something for every type of tourist. From pearl white beaches and beautiful parks to big shopping malls and countless bars and restaurants. Below are some of the most popular and eye-catching attractions of Singapore. CultureWhile Singapore might not be the first destinations you would think off when it comes to museums the country has its share of great museums.

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