This week, we start Unit 3: Visual Rhetoric. It is just like the last unit, except now we will be studying visual argument rather than written argument. You will be studying public service announcements (PSAs). These are print ads or commercials that are aimed to change the audience’s behavior somehow in the interest of the greater public.
The three PSA ads on the previous page are all very different and make different arguments, but they all use unique visual strategies to get their message across. In order to start warming up to visual rhetoric, I would like you to PICK THE AD you thought was most persuasive (#1, #2 or #3) and answer the questions below. Base your response on what you reviewed in this module and also what you know about appeals to ethos, pathos and logos from our last unit.
Questions to answer about your ad:
BE SPECIFIC! Give examples and point out specific elements of the image as evidence in your response.
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