ANN HARRIS

Unit VIII Final Project   

Select a product that you like or a product you use. Design a sales presentation/campaign that introduces an idea for the product, or a better way to promote the product. This section should be a minimum of two pages and include the six suggestions presented on pages 348-352 in your textbook:   1. How you will hook your listener  2. Identify the customer’s key issues  3. Make the recommendation  4. Stress benefits, not features  5. Make the close  6. Respond to objections   Write a one-page formal business letter (sample on page 372) to your supervisor explaining your campaign.  Write a one-half page office memo (sample on page 375) to your co-workers outlining the campaign.’ Include all three writing pieces in one document. Add a conclusion to your document, summing up what you have learned from this writing process. Make sure to include any challenges you faced and/or surprises you encountered.  You may only use your textbook as a resource for this final assignment.  This final project should be a minimum of four pages (not including cover and reference page). The textbook must be referenced; paraphrased and quoted material must have accompanying citations using APA style.

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