AUE MKT 603 – E-COMMERCE AND INTERNATIONAL TRADE

AMERICAN UNIVERSITY IN THE EMIRATES MKT 603 E-COMMERCE AND INTERNATIONAL TRADE COLLEGE OF BUSINESS ADMINISTRATION- COBACASE STUDY 2 SPRING 6-9 PM Instructors: [DR NIKOLINA LJEPAVA ] Student’s Name: ___________________________ Student’s ID No.:______________ College: Specialization: Course Learning Outcomes CLO1) Explain the growth of international business in recent years and the impact of increase of freetrade on the international business activities.(CLO2) Evaluate the change in international opportunities; selecting and managing entry modes; globalmarketing strategies; international fiscal system.(CLO3) Analyze the current challenges and issues in e-commerce and e-business, debate their impacton planning, and organizing international operations.(CLO4) Select and appraise theories and concepts underlying e-commerce in order to apply them inbusiness practice. Mark Sheet (for instructor use only)Q No.1 CLOs3,4 Q Type Q Structure MaxScore St Marks in Numbers St Marks in Words Total Score_______________ Total in words______________ Case study Total Mark 15% Total: 15 Faculty Member: Signature & Date: Dean of COBA: Signature & Date: MKT 603CASE STUDY 2 AMERICAN UNIVERSITY IN THE EMIRATESCOLLEGE OF BUSINESS ADMINISTRATION 1|Page General InstructionsIn your case study you are asked to critically analyze one of the following topics1. Advantages and Disadvantages of using Bitcoin Digital Currency2. The Business of Gaming – case study of your choice related to the successful online gameFONT: Times New Roman or Arial 12, spacing 2 – refer to APA writing style guidelines ona portalFORMAT: You have to submit Word Document I do not accept assignments in pdf files.Due date: February 18th 11:59 PMCASE STUDY GUIDELINESSYour case study should be between 7-8 pages long (including cover page and references)written in Times New Roman / Arial with spacing 2. You should follow guidelines for findingliterature for your academic assignments as posted on your portalYour case study assignment should include:1. Cover page in APA style with title and your name 1PT2. Introduction – 1 pageIn this section, you will provide background information on your chosen topic. Topicshould be placed into wider context and the overall importance of the chosen topicfor both business and society should be analyze 4 POINTS AMERICAN UNIVERSITY IN THE EMIRATESCOLLEGE OF BUSINESS ADMINISTRATION MKT 603CASE STUDY 2 2|Page 2. Case study analysis (3-4 pages)In this part you should provide detailed analysis of at least two examples of bitcoinuse/ online gaming. Based on your topic your analysis can encompass: history andcompany background, decision to include bitcoin payment/ develop a game, how theuser-base was built, what were the marketing strategies etc.6 PT3. Conclusion (1 page)3 PT4. References 1 page – use only credible references and follow APA formatting outlineas discussed in class, following the guidelines from the portal.1 PTYou should complete the outline with all necessary information in a coherent structure thatflows logically. Case study should be understandable and easy to read.IMPORTANT!You should not use any information from Wikipedia, and/or list Wikipedia as a reference foryour case study. Any use of Wikipedia in the assignment will result in 10 points deductionof your grade (out of 20).AMERICAN UNIVERSITY IN THE EMIRATESCOLLEGE OF BUSINESS ADMINISTRATION 3|Page MKT 603CASE STUDY 2

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