At the top of the advert is the heading ‘KING OF BEERS’. This is Budweiser’s slogan. It is very affective because it is saying that it is better than all the other beers, in effect this would promote the sales of the beer. This is similar to the Samsung T100’s ‘ this is the phone everyone will be talking about. ‘ They are both saying that their product is the best. The anchorage of the advert is a caption saying ‘5% PREMIUM LAGER’ meaning 5% alcohol and that Budweiser is the best: ‘PREMIUM LAGER’.
Around the neck of the bottle is the name of the beer and its slogan: ‘Budweiser KING OF BEERS’. At the top of the sticker around the base of the bottle it says ‘This is the famous Budweiser beer. We know of no brand produced by any other brewer which costs so much to brew and age. Our exclusive Beechwood Aging produces a taste, a smoothness and a drinkability you will find in no other beer at any other price. ‘ Once again it is telling the reader that their beer is optimum. Below this is the text ‘ THE WORLD RENOWNED’ and ‘BUDWEISER BEER’.
Between these are the names of the 5 continents of the world. In the middle of the bottle sticker is the name ‘Budweiser’ and underneath its slogan ‘ KING OF BEERS’. The advert has used this slogan three times now; this makes it very affective. The Samsung advert uses ‘Samsung’ three times but doesn’t have a slogan. Below is text saying its ‘ Brewed by our original all natural process’ and also, it says the word beer in five different languages. In the illustration there is a red background with the top left and bottom right darkening until black.
Near the bottom is a chessboard in which the queen chess piece is in its place. Next to the piece is a full bottle of Budweiser. It’s in place of were the king chess piece should stand. This relates to their slogan ‘KING OF BEERS’. The connotation is that Budweiser is made to look like the king by turning the bottle cap upside down so it looks like a crown. The bottle is full and has little tiny drops of liquid all over it. This gives the impression of it being cool and cold. The audience will want to imagine that they are drinking that cool bottle of Budweiser.
The light seems to be focused on the bottle of Budweiser, creating an effect of the beer being the center of the attention as if it was really great. The advert few colours creating a bold and strong image unlike the Samsung advert, which is very colourful and bright. The advert is aimed at adult men for it is illegal for under 18’s to purchase alcohol. I found this advert in a copy of FHM, which is aimed at young men. You can buy FHM from most newsagents. This advert reminds me of two television adverts. One is the world famous frogs who just stand.
There are three frogs which one says ‘bud’ another ‘wei’ and another says ‘ser’. Together they say ‘BUD-WEI-SER’. It was very popular and funny. The second advert was even more famous and took the world by storm. It was the advert famous for the ‘WASSSSAAAAAP’ catch phrase. In this advert someone would ring up their friends and say WASSSAAAP and there would be about four people all saying this at the same time. All of a sudden someone would say ‘nothing, just watching the game and having a Bud. ‘ Then the person who said wassaap replies ‘TRUE, TRUE’.
That was the slogan for Budweiser at the time. These adverts were more famous than the Samsung adverts. The overall message of the advert is that Budweiser is the ‘KING OF BEERS’. Budweiser is probably the most famous beer in the world thanks to its great advertisements. Their adverts are generally funny and stick in our minds. They always have new ways and ideas for advertising which make them memorable. It makes their beer seem the best and when people are buying a beer they will want the best as everyone does and they will choose Budweiser because f their slogan.
If the audience is thirsty when reading the advert they will see the cool beer and imagine themselves drinking it. This will make them want to buy it. The advert is very powerful and simple. It’s very effective and if I were allowed to purchase alcohol I would choose Budweiser over the others. I think that this advert is more affective than my first advert the Samsung one because you buy beer more often and less reluctantly than buying a mobile phone. You buy one phone for the price of many beers and would just try a Budweiser to see if you like it.
The two advertisements are quite different because they advertise two different items. You would buy the mobile phone to have the latest features and you would buy the beer for consumption. The phone you would buy once and the beer you could buy several bottles over a short period of time. More people would buy the beer because it is inexpensive, the phone is expensive and if you have a relatively new phone your not going to buy a new one. Budweiser are good at advertising their products. The adverts are unusual and original, this makes them memorable.