BRM353 Product And Brand Management : Essay Fountain


Marketing Of Brixton

Discuss each of the following questions:

1.How is your brand marketed in different countries?

2.Does it use a standardized or customized approach?

3.Assess your brand’s global branding success against the Ten Commandments of Global Branding .

4.How has your brand’s marketing evolved in response to changing social, demographic, and ethical issues?



Brixton marketed with a standardized approach

Brixton evolves the worldwide presence by careful selection and stands with a good relationship with customers and their long-standing choices. This organization follows the co-creation platform to serve the customers and capture the worldwide attention of customers. This organization focuses to provide the product according to the requirements of customers. Brixton follows the standardized approach in the foreign market to promote the product through the results-driven advertising and marketing strategy. The organization considers the worldwide standardization of marketing to deal with the product and gain a wider base of the customer to increase profits and sales (Chung, & Kuo, 2018). It helps the Brixton to work within the different national culture by promoting the product.

Brixton relatively uses formulations, packaging, distribution, and positioning within the worldwide market. This increases the framework to save money and time with marketing efforts in every nation or region. Every market has different desires and wants. The application of a standardized approach supports the organization to necessarily work within the specific regions. Brixton with the support of a standardized approach gets more chances to perform more effectively within the varying economic statuses. People within the different nations by more discretionary income respond more to the marketing strategy of Brixton to work more economically within the developed nation. It also includes the approach to modify the product and meet the local customs and requirements (Capostagno, Lambert, & Lamberts, 2014). This also demands to use the different strategies of marketing and selling within the foreign market. The standardized approach enables the organization to use a different strategy by selling products overseas.


Global branding success of Brixton against the Ten Commandments

The similarities and differences within the worldwide branding landscape support the Brixton to update and renovate the products according to the customer’s market. The second commandments have an important role for Brixton to translate success within the foreign market. It provides many opportunities for the organization to follow all brand building strategies and get success at a higher level. Organizations by developing the marketing infrastructure will have more chance to initiate the availability and visibility of products more appropriately (Chabowski, Samiee, & Hult, 2013). Integrated market communications of Brixton is a simple concept. This will ensure that the organization will carefully link the communications and messages at a global level according to the conditions of marketing. It will also help to integrate tools of promotion by working together in harmony. Cultivate brand partnership is the service of Brixton as the integrated solution that offer designed spaces and point of sale.

Balanced standardization and customization of Brixton offer the option to get the right balance among customer’s common requirements, worldwide customers and channels, favorable policies of trade and common regulation, compatible technical standards, and marketing skills. Organization balance worldwide and local control to reap the reward of trading within the global market. The sound approach is helpful to address the standardized product at a global level (Matanda, & Ewing, 2012). Brixton deals within the operable guidelines at the international level by following the laws, regulations, and develop the cross-culture communication skills to avoid issues that arise from varying religious. Organization implements the worldwide system of equity measurement and leverages the brand elements to get the more opportunities with higher level of success.

Marketing of Brixton

Brixton regularly works to respond to the changed demographic, social and ethical issues. Organization ethically focuses on the marketing group and individual decisions as the social responsibility to affect marketing practices. The organization achieves the objectives by especially caring and monitor the trends, beliefs, and values. Organizations monitor the trends and aware of social values. The organization socially addresses the shortcoming of marketing practices and follows the philosophy of responsibilities and mindfulness. It helps the organization to satisfy the customers with innovative ideas and offer long term benefits with high values. The organization is ethically following the policies and operates the business with the perspective of customers.

It supports the organization to discover the requirements and plans by practices of methods. Organization by addressing the ethical, social, and demographic issues ensures to meet the requirements of the product gain the trust and respect of customers to interact more effectively. The organization becomes more capable to focus and increase the value by reducing the concerns. Organization by addressing the issues becomes more capable to attract good suppliers, employees, customers, and investors that support to achieve objectives. Organization good practices support to address effective marketing practices and delivery channels through fairness, honesty, and responsibilities. Organization by addressing such issues becomes more effective to focus on the areas of work. The guidelines with clear instructions support to adhere to the standard (Zhang, 2012).



Chung, H. F., & Kuo, T. (2018). When and how managerial ties matter in international competitive strategy, export financial and strategic performance framework: a standardized or customized approach?. European Journal of Marketing, 52(1/2), 260-278.

Capostagno, B., Lambert, M. I., & Lamberts, R. P. (2014). Standardized versus customized high-intensity training: effects on cycling performance. International journal of sports physiology and performance, 9(2), 292-301.

Chabowski, B. R., Samiee, S., & Hult, G. T. M. (2013). A bibliometric analysis of the global branding literature and a research agenda. Journal of International Business Studies, 44(6), 622-634.

Matanda, T., & Ewing, M. T. (2012). The process of global brand strategy development and regional implementation. International Journal of Research in Marketing, 29(1), 5-12.

Zhang, L. (2012). Board demographic diversity, independence, and corporate social performance. Corporate Governance: The international journal of business in society, 12(5), 686-700.

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