BSB30115 Certificate III In Business : Essay Fountain


You are employed as a customer service assistant at Colesworths, a newly opened retail store specialising in sports and gym equipment. Answer the following questions and relate them as much as you can to the above role:
1. What interpersonal skills would you use to satisfy the following customer service needs and expectations:

a. Advice or general information
b. A complaint
c. Price enquiry
d. Purchasing a product

e. Returning a product

2. Name and explain two 121 organisational requirements to determine priority of service delivery.

3. What communication methods would you use to inform customers about available choices for meeting their needs and assist in selecting the correct product?

4. If you found you couldn’t assist the customer to their satisfaction, who might you seek assistance from?
5. How would you ensure you provide prompt service to customers?

6. How would you establish and maintain rapport with customers? |

7. How would you differentiate your customer service taking into account customers with specific needs such as:

a. An elderly customer
b. A customer from a different culture
c. A customer with a disability
d. A customer with limited English

8. Identify two 121 opportunities to promote and enhance services and products.

9. Identify two 121 opportunities to enhance the quality of service and products.

10. List three (31 methods of measuring customer satisfaction.
11. How would you monitor customer service procedures for effectiveness?

12. What would you include in a customer service feedback questionnaire?
13. How would you respond to negative customer feedback?

14. As a manager how would you communicate and monitor the businesses customer service strategies.



  1. Interpersonal skills needed for satisfying the following customer needs and expectations  in case of Colesworths

Advice and general information

  • Good communication skills
  • Emotional intelligence
  • Negotiation, persuasion and influencing skills
  • Conflict solving and mediation
  • Problem solving and decision-making skills (Orenga-Roglá and Chalmeta 2016)


  • Good communication skills for:
  1. Understanding the complaint
  2. Asking for clarification on doubts
  3. Giving personalized response to the customers
  4. Understanding and analysing the emotions of the customers (Miraz et al. 2016)

Price enquiry

  • Patience
  • Clear communication
  • Positive attitude
  • Effective listening skills (Kao et al. 2016)
  • Spontaneity in checking the request of the customers and providing accurate response

Purchasing a product

  • Oriental approach towards getting the details of the products
  • Time management
  • Judgmental decision-making skills
  • Flexibility and adaptability
  • Relationship building skills
  • Active listening skills
  • Effective negotiation skills (Koistinen and Järvinen 2016)

Returning a product

  • Clear understanding about the return and exchange policies
  • Awareness about the reasons why the customers are returning the product
  • Sound knowledge of the date of purchase
  • Sound knowledge of the initial refund period
  • Consciousness towards verifying the receipts (Kaski et al. 2018)

  1. Organizational requirements for determining priorities for service delivery

For determining priorities of service delivery, the personnel of Colesworths needs to consider the identified and the specified goals at the initial stage. After this, development of the list of the possible activities is crucial in terms of assessing the current strategic condition (Cook 2017). Along with this, checklists are important for assessing whether the exposed performance is in alignment with the identified and specified goals. Monitoring reports are also necessary for estimating the progress in the upcoming days.

  1. Communication methods for informing the customers about the choices

Social media marketing can be used by Colesworths for informing the customers about the choices, which they can avail within the purchases. Joint venture with the other online shopping sites would provide the customers with the opportunity to compare the prices of the products before purchasing them (Agnihotri et al. 2016).

  1. Assistance for customer satisfaction

Upon finding that I am incapable in satisfying the customers, I would approach my immediate next in hierarchy, that is, my manager for seeking assistance (Kaura et al. 2015).

  1. Ensuring promptness in customer service

Spontaneity in responding to the customer complaints would be one of the means of ensuring promptness within the services. Consideration of checklists would help in estimating the time within which the complaints were resolved. Tracking the behaviour of the personnel while dealing with the complaints would be one of the means for ensuring the presence pf promptness within customer services (Cook 2017).

  1. Maintaining rapport with the customers

Seeking effective channels through which the information can be conveyed to the customers is one of the effective means for achieving customer’s satisfaction. Uploading survey and feedback forms on the social media is another option for enhancing the awareness about the specific needs and preferences of the customers. Using security cookies and policies in the official website and the profile of the customers would help in gaining trust, loyalty and dependence from the customers. Kaski, Niemi and Pullins (2018) feel that reciprocation for the investments by the customers is one of the other means through which rapport can be established with the customers. Most importantly, rationality needs to be exposed in the services for gaining dependence and loyalty from the customers.


  1. Differentiation of customer service in case of:
  2. a. Elderly customer

While dealing with the elderly customers, the staffs of Colesworths need to be respectful in their approach. Patiently listening to their issues would be productive in gaining their trust, loyalty and dependence (Koistinen and Järvinen 2016).

Customer belonging to different culture

Body language of the customer care executives would be different. Along with this, Kao, Tsaur and Wu (2016) are of the view that translators would be hired for removing the instances of language barriers. Getting depressed on the expression of negative outcomes would be against the ethical code of conduct. For this, emotional control is necessary for the Colesworths personnel in terms of dealing with the individual tastes and preferences.

Customer with disability

Respect is one of the primary attributes, which is needed in case of the Colesworths for dealing with the needs, demands and requirements of the customers suffering from disabilities. As per the opinions of Boxall, Nyanjom and Slaven (2018), assistance from the skilled and efficient supervisors would be productive in solving the issues of disabled customers. Implementation of Ethical Code of Conduct would help the personnel in handling the emergency situations in an efficient and effective manner.

Customer with limited English speaking skills

Using gestures would make the customers of Colesworths feel that their opinions is valued. Miraz, Ali and Excell (2016) thinks that at this stage, the speed of talking needs to slowed down. Shouting would be an irrational response, which can create misunderstandings. Diagrammatic representation can be one of the effective means for conveying the ideas to the customers.

  1. Opportunities for enhancing and promoting the services and products

Colesworths personnel can use the following for emhancing and promoting the quality of the services and products:

  • Celebrity endorsements
  • Social media advertisements
  • Direct and indirect marketing

  1. Opportunities to enhance the quality of the products and services

The personnel of Colesworths can avail the following opportunities for enhancing the quality of the products and services:

  • Laboratory tests
  • Creating long term plans for quality improvement (Beckford 2016)
  • Market research
  • Journey mapping for the current quality
  1. Three methods for measuring customer satisfaction

Colesworths personnel can adopt the following methods for measuring customer satisfaction:

  • Direct methods- survey, feedbacks, face to face conversations
  • Indirect methods-customer complaints and customer loyalty (Cook 2017)
  • Tracking the involvement of the customers on the news feeds on social media
  1. Effective monitoring of the customer service procedures

Colesworth personnel can take into account CEM Maturity Model for tracking the customer service procedures. This model would act as a framework for improving customer service. Orenga-Roglá and Chalmeta (2016) states that according to this model, organizing interactive sessions would be beneficial in terms of gaining an insight into the effectiveness, feasibility and appropriateness of the provided services.

  1. Customer service feedback questionnaire

Customer service feedback questionnaire, in case of Colesworths would include the following:

  • Satisfaction levels of the customers towards the gym products
  • Recommendation of the brand to friends, colleagues and acquaintances
  • Demographic details
  • Market research results
  • Issues within the purchased product (Hill and Brierley 2017)
  • Net Promoter Score
  1. Response to negative customer feedback

Spontaneous reply to the negative customers would preserve the reputation of Colesworths. As per the arguments of Bhandari and Rodgers (2018), offering for making the modifications can be one of the ways for retaining the customers, provided it is done rationally and consciously. Authentic replies to the feedback is essential in terms of maintaining the stability in the relationship with the customers. Politeness in the response would reflect caring approach towards the issues, which the customers are facing. Sympathetic approach in modifications is crucial in terms of catering to the individual sentiments of customers. Personal interactions would be beneficial in terms of delving deep into the issues, which the customers think can stall the productivity (Bradley, Sparks and Weber 2016). Involving the customers in decision-making process would help the personnel to avert the instances of conflicts, discriminations and harassments.


  1. Communicating and monitoring the customer service strategies

Creating customer service vision is one of the primary step for attaching good start towards effective customer service. Colesworths personnel need to conduct need analysis of the employees before communicating the created vision to the customers. Lewis (2019) states that this analysis would help in aligning the needs and the developed strategies. For this, hiring the rightful candidates would be fruitful in terms of adopting good practices for satisfying the needs of the customers. Setting goals would be beneficial in terms of monitoring the appropriateness of the developed customer services. Training the employees would enhance the awareness of the personnel towards serving the customers in an efficient and effective manner. Post training tests would help the managers in assessing the capability of the employees in making practical application of the learnt skills towards effective handling of the customer issues (Floreddu and Cabiddu 2016). Rewarding the good performance of the employees would be one of the good practices towards extracting productive performance.

  1. How do the following affect the business of Colesworths:
  2. Anti-discrimination legislation

Anti-discrimination legislation would help Colesworths personnel to avert the instances of conflicts, discriminations and harassments. Moreover, Smith (2016) points out that the legislation would prove beneficial in enhancing the organizational behaviour. This is crucial in terms of upgrading the reputation of the brand image.

Ethical principles

Implementation of ethical principles would help Colesworth to regulate the behaviour of the employees. Along with this, ethical principles would act as an effective means for respecting the individual opinions of the employees belonging to different cultures (Goldstein et al. 2018). This process would be effective in terms of enhancing the cultural diversity.

Codes of practice

Incorporation of Codes of practice would upgrade the standards and quality of the performance for Colesworths. Neill (2016) opines that this Code would enhance the awareness of the employees regarding the parameters, which would be used for judging their performances.

Privacy laws

According to Bennett and Raab (2017), using privacy laws would be productive in terms of preserving the security and privacy of the confidential records. Using security cookies would yield positive results in this direction.

Financial legislations

Financial legislations would legalize the financial activities of Colesworths. These legislations avert the illegal financial scandals, which can degrade the reputation of the brand (Abdel-Khalik and Chen 2015).

Work Health and Safety (WHS)

This is a legislation, which caters to the wellbeing of the employees during their stay in the workplace. In case of Colesworths, typical components of Work Health and Safety (WHS) would be accidental policies for averting the risks of injuries while the customers are availing the gym services ( 2019).



Abdel-Khalik, A.R. and Chen, P.C., 2015. Growth in financial derivatives: The public policy and accounting incentives. Journal of Accounting and Public Policy, 34(3), pp.291-318.

Agnihotri, R., Dingus, R., Hu, M.Y. and Krush, M.T., 2016. Social media: Influencing customer satisfaction in B2B sales. Industrial Marketing Management, 53, pp.172-180.

Beckford, J., 2016. Quality: A critical introduction. Routledge.

Bennett, C.J. and Raab, C.D., 2017. The governance of privacy: Policy instruments in global perspective. Routledge.

Bhandari, M. and Rodgers, S., 2018. What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions. International Journal of Advertising, 37(1), pp.125-141.

Boxall, K., Nyanjom, J. and Slaven, J., 2018. Disability, hospitality and the new sharing economy. International Journal of Contemporary Hospitality Management, 30(1), pp.539-556.

Bradley, G.L., Sparks, B.A. and Weber, K., 2016. Perceived prevalence and personal impact of negative online reviews. Journal of Service Management, 27(4), pp.507-533.

Cook, S., 2017. Measuring customer service effectiveness. Routledge.

Floreddu, P.B. and Cabiddu, F., 2016. Social media communication strategies. Journal of Services Marketing, 30(5), pp.490-503.

Goldstein, C.E., Weijer, C., Brehaut, J.C., Campbell, M., Fergusson, D.A., Grimshaw, J.M., Hemming, K., Horn, A.R. and Taljaard, M., 2018. Accommodating quality and service improvement research within existing ethical principles. Trials, 19(1), p.334.

Hill, N. and Brierley, J., 2017. How to measure customer satisfaction. Routledge.

Kao, C.Y., Tsaur, S.H. and Wu, T.C.E., 2016. Organizational culture on customer delight in the hospitality industry. International Journal of Hospitality Management, 56, pp.98-108.

Kaski, T., Niemi, J. and Pullins, E., 2018. Rapport building in authentic B2B sales interaction. Industrial Marketing Management, 69, pp.235-252.

Kaura, V., Durga Prasad, C.S. and Sharma, S., 2015. Service quality, service convenience, price and fairness, customer loyalty, and the mediating role of customer satisfaction. International Journal of Bank Marketing, 33(4), pp.404-422.

Koistinen, K. and Järvinen, R., 2016. Comparing perceived insecurity among customers and retail staff during service encounters. Journal of Retailing and Consumer Services, 31, pp.80-92.

Lewis, L., 2019. Organizational change: Creating change through strategic communication. Wiley-Blackwell.

Miraz, M.H., Ali, M. and Excell, P.S., 2016. Design for All: Catering for Culturally Diverse Users. International Journal of Computer Science and Information Security, 14(6), p.516.

Neill, C., 2016. Ethics and psychology: Beyond codes of practice. Routledge.

Orenga-Roglá, S. and Chalmeta, R., 2016. Social customer relationship management: taking advantage of Web 2.0 and Big Data technologies. SpringerPlus, 5(1), p.1462.

Smith, N.M., 2016. Basic Equality and Discrimination: Reconciling Theory and Law. Routledge.

Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. Sage.

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