Burt ‘s Bees

Colors purchased Burt ‘s Bees for our reputation in personal health care niche market. But we stay in the same market with same products for almost 20 years. Our regular market could not provide us an even more profitable market. We recommend turn Burst’s Bees into a mainstream American market with multiple products combination to earn the profit minimization. According to the Colors research recently, 53 percent of consumers willing to pay for CEO-friendly products, and 47 percent of those customers want to pay 20-25 percent more on these natural reduces.
That is to say, being natural and healthy Is the customers demand. From almost 1 billion for the big opportunities In the market for green goods. All these signs Indicate that we should shift our business from niche market Into mass market. Although we have thought the Idea keeping Burst’s Bees stay In the niche market, such as developing partnership with spa chain to malting our Image as a premium status. The approach Is still not able to maximize our profit. Our product decisions should start with clear product lines and brand image. I suggest we keep the original Burt s bees image on the products.
Our products should be segment into different product lines, face and lip care for mass customers as regular product lines, body care, baby care and makeup for high-end customers as our luxury products lines. By saying so, I mean that natural personal care is a trend. We should launch different product lines to meet different demands rather than staying in the same and simple product line. The next step is choosing the distribution channel. I suggest keep our luxury lines products stay in the drugs store or healthy store, besides, we commend display our body and baby care products into shopping mall such as Kohl ‘s and Macy’s.

In this way, Burst’s Bees could remain a premium image to keep the good relationship with clients in the niche market. On the other hand, we recommend put our lips and hand care products into big-box market, such as Wall- Mart. Display the Burt Bees products near the Colors promotion shelves. In this way, those used to buy Colors stuff, especially those housewives can easily find the personal care products, Burt ‘s Bess particularly. Even they do not know our products fore, they care the natural products, they care their own healthy, and they can easily find such products in the market.
I believe there is a big potential market among them. When choosing the price channel, we aim to stay the premium price In our luxury product lines, in order to keep the strong brand awareness of the natural and healthy. In the super market, we recommend set the price friendly strategy on our lip, hand and face care products. In addition, we could provide some coupon with Closer’s products, provide discount package for Burst’s bees and Colors products to attract those potential clients. Following this, we suggest to put a large portion of the profit Into advertising budget.
As a part of the company, we could use this opportunity expand our recognition and rebind the CEO-friendly Image of Colors. This can be done through TV advertisement, funding TV program such as “Discovery, given sponsorship to environment events and distribute Burst’s Bees lip balm as samples, and direct mail with coupon to household or provide the discount to straight to mass market could bring an even more profitable result to Burt ‘s Bees, and create a more CEO-friendly image for Colors.

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Order your essay today and save 25% with the discount code: THANKYOUPlace Order
+