COMM 1100 Template For Annotated Proposal : Essay Fountain


Marshall McLuhan, Harold Innis, and Walter Ong’s works pay considerable attention to the concept of media ecology and the connections between technological innovative and social changes. McLuhan’s work implies, “We shape our tools and thereafter our tools shape us”. Based on your understanding of the connections between technological innovative and social changes, write an essay discussing the concept of “media ecology” and its relevance in today’s information society. Instead of simply accepting or rejecting the concept of media ecology, you need to analyze the key arguments laid out by Innis and McLuhan in their original writings, then make your own arguments by drawing appropriate academic resources or factual evidence.
Social media is pervasive to our everyday life. According to the documentary Generation Like, teens today tell the world what they think is cool using the social currency of their generation: likes, follows, friends, and retweets. Write an essay explaining and exemplifying how social media shape “the self” of teenagers. Applying Erving Goffman terms such as impression management, mask, and the stage, explain how social media changes their social interaction with significant and generalized others. You should also consider bringing Walter Ong’s notion of secondary orality to your analysis.



The title of the paper is the effect of the social media towards shaping the teenagers of the current generation.

The thesis statement of the paper argues with the fact how the social media is pervasive in the every day of individual. The paper highlights the exemplification of how the social media shapes the self of the teenagers of the current generation.

The paper will be organized systematically with a brief overview of the thesis statement of the topic followed by focusing on the central idea of the impact of the social media towards shaping the teenagers. The theory of Walter Ong’s notion of secondary orality will also be analysed.

The author highlighted the use of YouTube, Instagram, snap chat, twitter, Facebook and some of the other social media tools that has been dominating among the youth population of America.

The author in his research paper highlighted the social mdi as one of the growing tool and one of the essential and vital part of the technology towards the success equation of the students in the current  generation.


The author highlights some of the negative effects like teen sexting habits and ineffective and use of hard child pornography in the current generation that needs more attention in the negative effects of social media.

The author of this article highlighted the examination of the connection and the relation among the social media usage and the privacy, safety, youth, well being and achievement of education of the teenagers.

The author of this article highlighted on the characteristics of the human brain that has enabled in maintaining the long relationship and connection through out the world via the social media.

In the book, the author examined how the virtual and the real world are conceived and understood in the early instantiations of the virtual worlds and some of the correlative research in the communication related to the computer mediation. With the notion of the Walter Ong’s notion of secondary orality, the book highlights the factors of communication as an essential factor for the use of social media.



Ahn, J. (2011). The effect of social network sites on adolescents’ social and academic development: Current theories and controversies. Journal of the American Society for information Science and Technology, 62(8), 1435-1445.

Anderson, M., & Jiang, J. (2018). Teens, social media & technology 2018. Washington, DC: Pew Internet & American Life Project. Retrieved June, 3, 2018.

Dunbar, R.I., 2016. Do online social media cut through the constraints that limit the size of offline social networks?. Royal Society Open Science, 3(1), p.150292.

Ess, C. (2011). Self, community, and ethics in digital mediatized worlds. Trust and virtual worlds: Contemporary perspectives, 3-30.

Hasinoff, A. A. (2013). Sexting as media production: Rethinking social media and sexuality. New Media & Society, 15(4), 449-465.

Wang, Q., Chen, W., & Liang, Y. (2011). The effects of social media on college students.

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