Subject: Marketing1. define product and the three levels of product.2. compare and contrast industrial products and consumer products.3. explain the importance of product quality and discuss how marketers use quality to create customer value.4. compare and contrast the four brand sponsorship options available to a manufacturer and give an example of each.5. discuss the brand development strategies marketers use to develop brands. give an example of each strategy.6. describe the four characteristics of services that marketers must consider when designing marketing programmes. according to these characteristics, how do the services offered by a massage therapist differ from those offered by a grocery story?
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