Owned Media: carry communication megs from the org to net users on owned channels(our site) Paid media: properties owned by others who are paid to carry promotional megs (advertising) Earned media: when Individual’s conversations become the channel (WHOM) Media type Definition: Examples: The role Benefits Challenges Owned
Channel a brand controls Web site, mobile site, blob twitter account Build for LET RSI with existing potential customers and earn media Control, cost efficiency, longevity, versatility, niche audiences, build B image No guarantees, company communication not trusted, takes time to scale Paid Brand pays to leverage channel Display ads, paid search, sponsorship Shift from foundation to a catalyst that feeds owned and creates earned media In demand, immediacy, scale, control
Clutter, declining response rates, poor credibility limited control Earned When customers become the channel WHOM, Buzz, viral Listen & respond – earned M Is result of well executed & coordinated owned/pall media Most credible, key role in most sales, transparent and lives on No control, can be negative, scale, hard to measure Owned media: Content marketing: strategy involving creating & publishing content on sites and in social media.
Having content available to inform ,entertain and engage users when eek the company Companies organizing themselves as media publishers online All owned media is content Sell digital content on media (music software), accept Google Ad Sense and recover payments when click on ads. Websites: Marketing public relations (MR.) brand related actively & non paid, 3rd party media coverage to positively Influence market. DVD for using W to publish plus Info: low cost alternative, Info updated, can reach new prospects. Entertain, build communities, communication channel, provide info and
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more