Entrepreneurship & Innovation : Essay Fountain


This discussion response must be a minimum of 125 words of substantive content with references cited in APA format. Do not write a whole page.  No copying and pasting of work previously done for someone else. 

Being able to articulate the functional advantages of the product is vital if traction is to be gained in the market. In a crowded arena like cooking oil, these distinctions will be enhanced with the feeling, finances, freedom and future value to customers as well (Abrams, 2017, p. 215).  Many used to marvel how products like sugar-packed soda and candy were marketed to make us feel vibrant, sexy, and active. Given our recent research, it makes perfect sense. The marketing team wants us to have good feelings about the product, even if the feeling is illogical and counter-intuitive. By contrast, ads making the viewer feel sluggish and fat after consuming soda and candy, would not yield the needed results, despite the authenticity in the attempt. 

The perfect marketing storm seems to be when the product is high-quality, good for the target market and marketed to highlight these actual features and benefits. 

In marketing venues, the use of traditional means to market to older folks may be short-sighted. It has been suggested that conventional advertising methods are evolving because consumers, regardless of age, no longer read a newspaper delivered to the house or picked up on a stand, most households do not get phone books or printed magazines, and many local smaller publications are no longer in business (Lavinsky, 2013).  The traditional vehicle of radio advertising is still bringing solid results, especially in the younger market, as they are more station-loyal, thus more likely to listen through the ad. TV ads geared for millennials are thriving on local and national networks. 

For you and the class, are there ad venues that are more effective with the older population?  And are there methods that do not reach the younger audience?


Abrams, R. (2017). Entrepreneurship: A Real-World Approach (2nd ed.). Palo Alto, CA: PlanningShop.

Lavinsky, D. (2013, October 3). Is Traditional Marketing Still Alive? Retrieved from https://www.forbes.com/sites/davelavinsky/2013/03/08/is-traditional-marketing-still-alive/#707a76843806.

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Order your essay today and save 25% with the discount code: THANKYOUPlace Order