Final PaperFocus of the Final PaperDevelop a 12- to14-page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan must:•Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).•Develop an organizational mission statement, and forecast performance goals using your situational analysis.•Design a marketing strategy based upon your objectives.•Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting.•Develop a written summary and specific recommendations for the implementation of your plan.Writing the Final PaperThe Final Paper:1.Must be 12 to 14 double-spaced pages in length (not including the title and reference pages, charts and/or graphs), and formatted according to APA style as outlined in the Ashford Writing Center.2.Must include a title page with the following: a.Title of paperb.Student’s namec.Course name and numberd.Instructor’s namee.Date submitted3.Must begin with an introductory paragraph that has a succinct thesis statement.4.Must address the topic of the paper with critical thought.5.Must end with a conclusion that reaffirms your thesis.6.Must use at least four scholarly sources, in addition to the text.7.Must document all sources in APA style, as outlined in the Ashford Writing Center.8.Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.
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