General Electrical Medical Systems

Q1: What is the underlying logic behind the global product company idea? Global Product Company (GPC) philosophy is mainly aiming at producing products that fit global markets with lowest cost and highest profit. This philosophy has mechanisms that have been applied to different phases of product lifecycle: Manufacturing phase: In manufacturing phase, cutting costs was achieved by moving manufacturing activities and eventually design and engineering activities from high-cost countries to low-cost countries.
R&D phase: R&D is a very important phase in product development, it is essential to develop new products that can compete in the global market and considers different customers’ needs. Having high skilled workers in developing countries, where labor has relatively lower costs, has enabled the movement of R&D from high-cost countries to low-cost countries, however R&D programs, objectives, and strategies were still managed by headquarter and the corporate global senior management.
Marketing & Sales phase: On contrary to R&D and Manufacturing, marketing & sales have to be localized operations according to each region and country. Accordingly, GEMS has established many offices around the world for sales and marketing management to get closer to the customer. Q2: Should the Global Product Company philosophy be altered to suit the needs of medical diagnostic market in China? China already has the third largest market for medical diagnostic after USA and Japan and it is already the fastest growing, it has the biggest market or low-ended products which has about 20% of the worldwide industry revenues. Accordingly, somehow the tenets of the GPC policies should change to increase the market share in the low-end products; GEMS should adopt the new “In China for China” policy and bring the plants in already low-cost countries to China. According to Chinese culture and rules, domestic production will bring greater demand and will also bring a slight cost saving that could enable GEMS low-end products to compete with Siemens products that are already being manufactured in China.

Dropping the price with 10% can increase the sales with 50%. Although the “In China for China” policy might cause duplication in infrastructure, the newly expected market share in the Chinese market can absorb this duplication of infrastructure and production. Q3: Should GEMS be pursuing genomics and health care IT opportunities aggressively in addition, or instead of the China opportunity? China opportunity is a cash cow for the time being, it represents the biggest opportunity in the low-ended products.
On the other hand, genomics and health care IT opportunities are the future of the industry they are star products. If GEMS did not look for opportunities and investments in genomics and health care IT, then it will lose its market share in the high and medium-ended products which both represents about 80% of the industry market. Accordingly, I see that GEMS should pursue genomics and health care IT opportunities aggressively in addition to the China opportunity.

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Order your essay today and save 25% with the discount code: THANKYOUPlace Order
+