If You’re Building a Niche-Media Platform, You Don’t Have the Time to Read This

First, the good news: It’s never been easier to create a niche-media platform. And now, the bad: You’ve never faced more competition in your efforts to make your platform profitable.
You need to be fast, flexible and unafraid to fail. How do you do that?

1. Move faster and smarter.
With , we saw an opportunity to start a conversation we believed was missing among our competitiors in the cannabis culture. Once we realized the potential, it was like we hit the intersection with the lights turning green. We moved quickly to claim the space and establish ourselves as a leading voice.
But we knew that generating content — even really great, really engaging, really smart content — wouldn’t be enough. If we wanted to keep the lights on and pay the amazing people who create that content, we had to figure out a way to make our company profitable. This required us to look at strategic relationships that align with our brand and are good for our bottom line.
Advertising and audience development both go way beyond the banner ad. We’re constantly exploring different channels, including events and sponsorships. “Moment marketing,” meaning digital campaigns connected to offline events, has been described as one of the . But, with millions of individual moments up for grabs, we need to make sure these connections count.
2. You can’t hurry love — but you don’t have to wait.
While everything around us is moving at lightning speed, we’ve found that relationship-building still takes time. We’re trying to get people to fall in love with us every day.
Sometimes it happens at first sight, but it often can take a few attempts. And, just like love, the slow burn that also can happen in business can lead to a deeper connection. We work daily to earn a place in our audience members’ lives and make them feel a part of our community.
3. Be flexible, and ready to fail.
Earlier this year, projected that mobile-internet consumption would grow 28 percent in 2016. In North America, 72 percent of internet consumption is on mobile platforms. Building a niche media platform is not a set-it-and-forget-it endeavor. We have to be agile enough to shift our approach in search of our audience, we’ve found. But it’s always about adjusting our approach, not abandoning our vision or brand for the next big thing.
We try to be ready and willing to interpret our brand and message in a lot of new ways — and we realize that not all of them will work. If an idea tanks, we want to get the biggest possible return on failure. We do this through insights gained about our company, our community or our market.
4. Look around. Now, do it again.
We keep an eye on our past, present and future. We need to be able to quickly assess where we’ve come from. What have we done well? What will we do better now that we know better? We need to understand who’s gaining on us. To recognize emerging opportunities, we need to project several moves ahead. Where is the space no one has discovered yet? How do we get there before it gets crowded?
I split my time between two coasts, so I spend a lot of time near the water. The ocean is never the same from moment to moment; it’s the same with media, especially in 2016. You’re not surveying a static landscape, you’re navigating a shifting sea. Read it wrong, and it will take you down. Read it right, and you can ride a rising tide.

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Order your essay today and save 25% with the discount code: THANKYOUPlace Order