Different kinds of Medias are there which influence the common people. News paper, T. V, Radio etc are the prominent Medias at present. Mass Medias have the power to educate people through advertisement, visuals, clippings and film slides. The propagation of ideas become very easy since it directly induces comprehensive knowledge in common man. The news paper is useful only to literate people where as T. V and radio covers all the human flock irrespective of literate or illiterate. Among all the Medias T. V is the most important device. People can understand facts from T.
V simultaneously by hearing and by viewing the programme. T. V exerts a feeling that the things are happening in front of them. The media serves as a link between the government and the people. The government policies and activities are conveyed to the people . The views of people are forcefully expressed to make the authorities aware of the public feelings. The media can perform its true role as a guardian of public interest and a true source of all kind of information in a true democracy. The media in the advanced society should perform a noble mission of enlightening people.
It can broaden the vision of people and discourage sectarian, communal and divisive trends. Media should not resort to sensationalism and distortion of truth. The influence of media is very great since it can make or break the government . It should be a real mirror of the society The responsibilities of media are the stronghold of the democratic setup. Democracy is based on the mass participation of the people in the affairs of the government . Article19-22 of constitution of India states right to freedom . Today the media is the forum of expression.
A free press and media are therefore essential instruments of openness in society. Here we should remember a vital saying Your freedom ends where anyone else’s begins”. Freedom of expression should not be allowed to degenerate into freedom of abuse. In wider sense the freedom given to media should not be allowed to degenerate into abuse. Even though there are lot of plus points so many negative points are also associated with the Medias. It has the bad effect of inducing baseless ideas through advertisements. The advertisements are mainly used for the enhancement of business purposes.
Moreover most of the advertisements contains obsenity. Our cultural heritage is usually get hampered in such programmes. Since the media educates the people, and it does not extend any corrective measures people have to decide by themselves whether the idea propagated by the medias are correct or not. Since repetition of programmes are possible and its frequent reiteration, instill the people, the fundamental concepts which it intends to propagate through the particular programme. Thus the people believe that what the media propagates is fully correct.
Now the young generation has a tendency to imitate certain scenes from cinemas and from some advertisements. They don’t know such scenes are exaggerated or even created with the help of technological advancement. Thinking that it can be done in real life also, the people try to imitate it and landed up in danger. Hence the media has the power of educating people, the good and the bad. Since it affect the eyes, the ears and the mind simultaneously nothing can overcome the influence of the media. The present life of the people is controlled by the Medias alone. From this we know, how deep the influence of media in human life is.
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