mkt 1c

(4 pages)
Check out Nielsen Insights (https://www.nielsen.com/us/en/insights.html)to find out more about today’s customer. Visit Experian (http://www.experian.com/marketing-services/marketing-services.html)and Mosaic® (https://www.experian.com/assets/marketing-services/product-sheets/mosaic-usa.pdf)to find out more about using marketing research to develop customer profiles.

Determine a product you want to sell and  focus on defining your product’s customer demographic and psychographic profile, along with customer relationship management (CRM) and customer satisfaction metrics
create a customer profile brief:

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Customer Demographics and Psychographics—A review of current customer demographics—explain why this demographic profile is your primary target market.

Develop a demographic profile of the potential customer segment.
List at least two demographic tools you can use to help develop the demographic profile.
Potential customer market demographics. Define the psychographic profile of your customer.

Customer Relationship Management—Find two CRM tools that help companies identify pertinent information about their customer segments.

How will you use these tools to manage the customer relationship?

REFERENCE 
Understanding Your Customers: How Demographics and Psychographics Can Help
https://extension.psu.edu/understanding-your-customers-how-demographics-and-psychographics-can-help 
Psychographics Are Just as Important for Marketers as Demographics
https://hbr.org/2016/03/psychographics-are-just-as-important-for-marketers-as-demographics 
What is customer relationship management?
https://canadabusiness.ca/managing-your-business/marketing-and-sales/sales-and-customer-relationship-management/what-is-customer-relationship-management/
What is a CRM system? Your guide to customer relationship management
https://www.cio.com/article/2439505/customer-relationship-management/customer-relationship-management-crm-definition-and-solutions.html

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