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Assignment 3: Business Analysis/ Create Your Own Case Study is due this week. Don’t sleep on it — get it done!
Throughout the quarter, we’ve been discussing operations at a digital media businesses while looking at some companies that have done well and spearheaded major changes within certain industries. For Assignment 3, it’s time to do your own investigation.
Instructions
1. Choose a start-up, innovative business, or the organization that you currently work for to analyze and write a case study about. If you are struggling with your choice, look to the following lists for inspiration: https://www.fastcompany.com/most-innovative-companies/2017 and https://www.forbes.com/innovative-companies/#4da0dab61d65
2. Present the case study using the provided template that is organized as follows:
a. Title: create a catchy title for this case study to pique the reader’s interest.
b. Executive Summary: 1-2 paragraphs summarizing what your case study is about.
c. Introduction to the business: 1-2 paragraphs that provide background information about what this business is, does, and how it got started.
d. Need: write 2-3 paragraphs about how this business filled a need in the market and changed its industry.
e. Marketing, Social Media, and Client Management: research and report back about what this business is doing to innovate in terms of marketing, social media and client management. This section should be 3-4 paragraphs in length.
f. Performance/Results: report about how this business has excelled (or missed the mark in certain areas) and what their results have been. This section should be 2-3 paragraphs in length and should include specific data/key metrics to demonstrate their results.
g. Recommendations: What high-level recommendations would you suggest for this business moving forward (enhance social media presence, streamline processes, build customer base, introduce new products, etc.) 2-3 paragraphs.
h. Key Takeaways: What have you learned from the hits or misses of this business that you can apply to your own organization. 2-3 paragraphs.
Formatting Requirements:
-Typed in a Word document using the provided template
-Double spaced using font size 12
-References must be included in the form of a reference page (APA format suggested)
-Your analysis should be no more than 8 pages in length (excluding the cover page and references)

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