Planter’s Peanuts as a Model of Innovation

Week 3 Assignment – Planter’s Peanuts as a Model of Innovation

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Listen to the following short clip from NPR: Mr. Peanut’s ride goes green  –  https://www.npr.org/2011/02/24/134017778/The-Last-Word-In-Business. Review Planters sustainability mission , including “Our Mission,” “Areas of Progress” (and all sub-categories under that heading), and “Planters Nutmobile.”

· Prepare a two-page paper (excluding title and reference page), that addresses the following:
· How has Planters incorporated “green” energy and environmental considerations into the design of its facilities, products, services, and processes? Is the “Eco-Advantage Mindset” present in the Planters’ strategy? Does Planters appear to be engaged in “Eco-Tracking”?

· How do Planters’ supply chain decisions affect society and the environment?

· What are the limitations of using Planters Peanuts as a sustainable business model for other food manufacturers?

· Provide one example of a food manufacturer that could benefit from following Planters Peanuts as a model of sustainable business strategy. Explain the reasoning for your choice.

In addition to the requirements above, your paper:
· Must be double-spaced and 12 point font.
· Must be formatted according to APA style.
· Must reference two scholarly resources in addition to the textbook.
· Must include a reference page written in APA format.

Required Resources

Text
Esty, D.C., & Winston, A.S. (2009). Green to gold: How smart companies use environmental strategy to innovate, create value, and build competitive advantage. Hoboken, NJ: John Wiley & Sons, Inc.

Chapter 6: The      Eco-Advantage Mindset
Chapter 7: Eco-Tracking

Multimedia
National Public Radio (Producer). (2011, February 24). Mr. Peanut’s ride goes green  [Audio file]. Retrieved from  http://www.npr.org/2011/02/24/134017778/The-Last-Word-In-Business

This      podcast supports the Planter’s Peanuts as a Model of Innovation assignment      for this week.

 

Recommended Resources
Articles
O’Sullivan, K. (2006). Virtue rewarded: Companies are suddenly discovering the profit potential of social responsibility CFO Magazine. Retrieved from http://www.cfo.com/printable/article.cfm/7960857?f=options

This site supports the      chapter readings for this week.

Savitz, A.W., & Weber, K. (2007). The sustainability sweet spot. Environmental Quality Management, 17(2), 17-25. DOI: 10.1002/tqem.20161. Retrieved from the EBSCOhost database.

This article supports      Planter’s Peanuts as a Model of Innovation assignment for this week.

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