Prepare a written 8 page analysis of your selected company’s
social media presence for company leadership that provides a clear appraisal of
the company’s social media properties and compares them with its competitors.
The analysis should contain the following elements:Executive summary.Introduction.Description – Include all social media platforms currently
deployed by the company.Summary – Detail elements of the company’s and competitors’
social media sites using qualitative and quantitative measures (inspired by
your work in Assessment 3).SWOT analysis.Ethical analysis – Briefly describe an ethical issue (current
or impending) of your choice that is related to social media use in your
company or industry.
Conclusion – The conclusion should include your general
impressions regarding the state of your company’s social media presence. It
should also include a paragraph that describes an emerging area of concern or
opportunity that you have identified and why it merits further investigation.
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