1.Procter & Gamble has made a substantial commitment to foreign markets, especially in Latin America. Its actions may be described as a “globalization of marketing.” Describe how a shoe manufacturer (e.g., Redwing Shoes) would go from domestic marketing to limited exporting, to international marketing, and finally to a globalization of marketing. Give examples of some activities that might be involved in this process.2.There are various organizational approaches to international marketing. Which would be the best arrangements for international marketing of the following products, and why?Construction equipmentCosmeticsAutomobilesMany firms, including Procter & Gamble, FedEx, and Occidental Petroleum, wish to do business in Eastern Europe and in the countries that were once part of the former Soviet Union. What events could occur that would make marketing in these countries more difficult? What events might make it easier?
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