A marketing plan is a written strategy for selling the products/services of a new business and/or product. It is a reflection of how serious an organization is in meeting the competition head on, with strategies and plans to increase market share and attract customers. An effective Marketing Plan is backed by carefully collected market, consumer, and competitor information, sometimes citing professional advice. A good marketing plan will help you to improve an organization’s odds against more experienced competitors and newly emerging ones. The Plan enables organizations to recognize and take action on any trends and consumer preferences that other companies have overlooked, and to develop and expand their own select group of loyal customers now and into the future. The plan also shows others that the organization has carefully considered how to produce a product that is innovative, unique, and marketable – improving the chances of stable profits.
For the duration of this course, you will develop a marketing plan for an organization of your choice (i.e., Hospital, Long-term Care Facility, Outpatient Surgery Center, etc.). For Module 1 SLP, in 2-3 pages, you are to:
Identify (type) an organization for which you are creating a marketing plan. Be sure to name your organization as well (i.e., Organizational Name/Type: Trident Assisted Living; Long-Term Care Facility).
Identify a Geographical Location where your organization is situated. (This is important when you reach the point of researching the market in that area.)
The area that you choose can be one in which you reside, have resided, or an area that you would be interested in researching.
Include demographics of the location (average age, median salary, ethnicity composition, etc.).
Provide a Historical Background:
In this section, you are to give the reader an indication of where your organization idea originated and opportunities for expansion.
Indicate how the future success of the organizations can be attributed to the strategies found in the marketing plan.
Identify if the organization is non-profit or for-profit.
Provide the Marketing Goals and Objectives:
To introduce this section, include the “mission statement” of the organization.
Identify industry-wide problems and create strategies to challenge them. This will also demonstrate that you have the necessary foresight to allow you to recognize problems in the future (i.e., baby boomer concerns, understaffing issues, lack of technology, underserved population, etc.).
Explain how you will attract more customers while keeping the ones you have.
Indicate the goals you have for quality of service, level of service (speed and accuracy), customer satisfaction, and your own flexibility to support consumer demands and requests.
Note: The bolded words above should be the section headings in your Marketing Plan.
SLP Assignment Expectations
Conduct additional research to gather sufficient information to support your response/position.
Limit your paper to 3 pages (not including title page or reference page).
Support your SLP with peer-reviewed articles, with at least 2-3 references. Use the following source for additional information on how to recognize peer-reviewed journals: www.angelo.edu/services/library/handouts/peerrev.php
You may use the following source to assist in your formatting your assignment: https://owl.english.purdue.edu/owl/resource/560/01/.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more