Strategic Management is related to the planning of business and its decision making on improvement of overall performance of the organization. It deals with the improvement and restructuring its business process of organizations operating structure.
‘The systematic analysis of the factors associated with customers and competitors (the external environment) and the organization itself (the internal environment) to provide the basis for maintaining optimum management practices. The objective of strategic management is to achieve better alignment of corporate policies and strategic priorities’.(business Directory, 2011)
This research project seeks to investigate the Strategic performance management of Coffee Corner Plc. Specially on its operations of its store. Coffee Corner plc has been introduced to some remote places in United Kingdom by a couple in the year 2005. It has currently 3 operating branches around Scotland. The aimed customers are the people living around the surrounding area to come and socialise. As these places have many houses but not much community gathering place. It is a vastly growing cafe, but due to some strategic operations problem it is lacking its smoothness of running and effecting profitability.
To ensure a good practice and resolve the un-dealt problems, the company needs to look into some ignored fields of it’s operations strategy and also needs to come up with some sorts of innovations to overcome the situation. The situations that has occurred on these branches, which is making the owners change their mind to expand the business any further and might result to shut down some of the stores if its not resolved consequently.
To identify core strategies such as; supply chain management, process layout of the stores operations management by using the process analysis models.
To recommend the solutions for the above mentioned problems.
To ensure maximum profitability and customer satisfaction by providing best available service.
To see the overall service assortment and to recommend accordingly the solutions.
And also to do the cost analysis to see how cost can be reduced for more profitability.
The Current Operations Strategy of Coffee Corner:
The current operations strategy has been developed during its early years, when they had only 1 shop to deal with, but over the ears the business has expanded, but the operations strategy and the suppliers has remained the same. The Operations strategy is shown below on a tabular format:
Figure: Coffee Corner plc Operations System to be reviewed
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