Week 3

 
The business should be based on starting a BARBERSHOP.

 Referring to your small business venture, discuss the following:
1. Who (very specifically) is the target market for your product/service? Why?
2. What is the basis for your competitive advantage, given your assessment of the competitive forces from Week One? Refer to Porter’s Cost leadership vs. Differentiation vs. Niche strategy model. Write a basic positioning statement for how you will be positioned (relative to competition) in your target market’s minds.
3. Discuss product components that will reinforce this positioning (brand, quality, packaging, etc.)
4. Discuss price components that will reinforce this positioning (price level, payment terms, etc.) You will need to specify an exact price for your basic product/service. We will use this price point to help with financial analysis next week.
5. Discuss places of distribution components that will reinforce this positioning (intensive/selective/exclusive levels, physical store vs. online presence, etc.)
6. Discuss promotion components that will reinforce this positioning (advertising geared toward target market, publicity, etc.)

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Order your essay today and save 25% with the discount code: THANKYOUPlace Order
+