In this assignment, you will be using a weighted decision model (also known as a weighted matrix) to help a company select a new CRM system.
Use the information given below and construct a weighted matrix model that accounts for all information to help the company make the most appropriate choice.
Begin by reading the article titled: Constructing a Weighted Matrix.
Borysowich, C. (2006). Constructing a weighted matrix (Links to an external site.). Toolbox Tech. Retrieved from
You may also want to familiarize yourself with CRM selection criteria.
SelectHub. (2018). CRM software selection quick start guide (Links to an external site.). [Weblog] Retrieved from
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The company is evaluating several facets of CRM systems. These facets and their relative importance are listed below:
Each vendor’s ability to meet these criteria is rated on a scale of 1 to 5. With 5 indicating good alignment, and 1 indicating poor alignment.
Create a weighted decision model that evaluates these CRM systems.
Include a copy of your Microsoft Excel file that includes this model.
In one page briefly describe the evaluation and make a recommendation to the company on the system that they should select.